2013 Christmas Fundraising campaigns… heavyweight fundraising packs
It’s usually after Christmas that we get that bloated feeling but here’s a picture of the Macmillan Christmas appeal received last week, containing (to the tune of 12 days of Christmas everyone…):
one branded outer envelope
one ‘stock’ letter from Beverly the nurse
two free Christmas cards
two free envelopes
one free calendar
one free bookmark
one response envelope
one free car sticker
one free flat pen
15 free personalised address labels
one campaign flyer
…and a partridge in a pear tree.
The information was generally sound (part 4 on data), the branding clear and the ask simple to follow and directly associated with tangible benefits for people living with cancer. But do I really need eight free gifts in one pack (OK six if I count the cards and envelopes as the same thing)? I support MacMillan with a series of cash donations but I didn’t have the will to work through the letter, the flyer and all the other double-sided stuff. Perhaps it’s too much?