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	<title>The Bottom Line Ideas Blog</title>
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	<link>http://bottomlineideas.wordpress.com</link>
	<description>Helping more ideas see the light of day and make more difference to the people who really need it</description>
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		<title>The Bottom Line Ideas Blog</title>
		<link>http://bottomlineideas.wordpress.com</link>
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		<title>Make sure the left hand knows what the right hand is doing</title>
		<link>http://bottomlineideas.wordpress.com/2012/01/25/make-sure-the-left-hand-knows-what-the-right-hand-is-doing/</link>
		<comments>http://bottomlineideas.wordpress.com/2012/01/25/make-sure-the-left-hand-knows-what-the-right-hand-is-doing/#comments</comments>
		<pubDate>Wed, 25 Jan 2012 08:56:27 +0000</pubDate>
		<dc:creator>Kevin Baughen</dc:creator>
				<category><![CDATA[Ideas and stuff...]]></category>
		<category><![CDATA[Strategy]]></category>
		<category><![CDATA[audience needs]]></category>
		<category><![CDATA[communications]]></category>
		<category><![CDATA[customer service]]></category>
		<category><![CDATA[own the problem]]></category>
		<category><![CDATA[training]]></category>
		<category><![CDATA[volunteer]]></category>

		<guid isPermaLink="false">http://bottomlineideas.wordpress.com/?p=543</guid>
		<description><![CDATA[It’s a simple enough premise.  If your customers, supporters or volunteers ‘speak’ with you about their needs, wants or a complaint, pay attention! It’s about having good internal communications and this means putting in place both the means for your people to communicate as well as nurturing the will for your colleagues to communicate with [...]<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=bottomlineideas.wordpress.com&amp;blog=11282045&amp;post=543&amp;subd=bottomlineideas&amp;ref=&amp;feed=1" width="1" height="1" />]]></description>
		<wfw:commentRss>http://bottomlineideas.wordpress.com/2012/01/25/make-sure-the-left-hand-knows-what-the-right-hand-is-doing/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
	
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			<media:title type="html">kevbaughen</media:title>
		</media:content>

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			<media:title type="html">Not my job hat</media:title>
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	</item>
		<item>
		<title>Why should I care about your email?</title>
		<link>http://bottomlineideas.wordpress.com/2012/01/18/why-should-i-care-about-your-email/</link>
		<comments>http://bottomlineideas.wordpress.com/2012/01/18/why-should-i-care-about-your-email/#comments</comments>
		<pubDate>Wed, 18 Jan 2012 09:25:31 +0000</pubDate>
		<dc:creator>Kevin Baughen</dc:creator>
				<category><![CDATA[Marketing Communications]]></category>
		<category><![CDATA[Fundraising]]></category>
		<category><![CDATA[email marketing]]></category>
		<category><![CDATA[email campaigns]]></category>
		<category><![CDATA[charity email]]></category>
		<category><![CDATA[Internet Marketing]]></category>
		<category><![CDATA[email copywriting]]></category>
		<category><![CDATA[email fundraising]]></category>

		<guid isPermaLink="false">http://bottomlineideas.wordpress.com/?p=539</guid>
		<description><![CDATA[There are hundreds if not thousands of people online offering technical and content advice on email marketing for business as well as for fundraising or campaigning.  I&#8217;m not a technical expert so can&#8217;t pretend to understand detailed coding or firewall issues but I do know a thing or two about content and about engaging readers. [...]<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=bottomlineideas.wordpress.com&amp;blog=11282045&amp;post=539&amp;subd=bottomlineideas&amp;ref=&amp;feed=1" width="1" height="1" />]]></description>
		<wfw:commentRss>http://bottomlineideas.wordpress.com/2012/01/18/why-should-i-care-about-your-email/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
	
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			<media:title type="html">kevbaughen</media:title>
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		<title>Why Innovation is all about ‘as well as’ not ‘instead of’</title>
		<link>http://bottomlineideas.wordpress.com/2012/01/11/why-innovation-is-all-about-as-well-as-not-instead-of/</link>
		<comments>http://bottomlineideas.wordpress.com/2012/01/11/why-innovation-is-all-about-as-well-as-not-instead-of/#comments</comments>
		<pubDate>Wed, 11 Jan 2012 11:54:28 +0000</pubDate>
		<dc:creator>Kevin Baughen</dc:creator>
				<category><![CDATA[Fundraising]]></category>
		<category><![CDATA[Ideas and stuff...]]></category>
		<category><![CDATA[Marketing Communications]]></category>
		<category><![CDATA[Social Media]]></category>
		<category><![CDATA[Strategy]]></category>
		<category><![CDATA[Android]]></category>
		<category><![CDATA[Apple]]></category>
		<category><![CDATA[fundraising]]></category>
		<category><![CDATA[innovation]]></category>
		<category><![CDATA[media campaign]]></category>
		<category><![CDATA[mobile giving]]></category>
		<category><![CDATA[new ideas]]></category>
		<category><![CDATA[online giving]]></category>
		<category><![CDATA[risk management]]></category>
		<category><![CDATA[Sony Walkman]]></category>
		<category><![CDATA[twitter]]></category>

		<guid isPermaLink="false">http://bottomlineideas.wordpress.com/?p=535</guid>
		<description><![CDATA[I love the debate around ‘the next big thing’ versus ‘tried and tested’.  There are passionate advocates in each corner (you know who they are in your organisation I’m sure), but mostly I like the debate because one side can never completely win if an organisation wants to stay successful. A little friction can actually [...]<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=bottomlineideas.wordpress.com&amp;blog=11282045&amp;post=535&amp;subd=bottomlineideas&amp;ref=&amp;feed=1" width="1" height="1" />]]></description>
		<wfw:commentRss>http://bottomlineideas.wordpress.com/2012/01/11/why-innovation-is-all-about-as-well-as-not-instead-of/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
	
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			<media:title type="html">kevbaughen</media:title>
		</media:content>

		<media:content url="http://amyinohio.files.wordpress.com/2011/02/gru1.jpg" medium="image">
			<media:title type="html">Light bulb moment</media:title>
		</media:content>
	</item>
		<item>
		<title>Curly Wurlies, Marketing and Fundraising resolutions 2012</title>
		<link>http://bottomlineideas.wordpress.com/2012/01/05/curly-wurlies-marketing-and-fundraising-resolutions-2012/</link>
		<comments>http://bottomlineideas.wordpress.com/2012/01/05/curly-wurlies-marketing-and-fundraising-resolutions-2012/#comments</comments>
		<pubDate>Thu, 05 Jan 2012 08:30:04 +0000</pubDate>
		<dc:creator>Kevin Baughen</dc:creator>
				<category><![CDATA[Branding]]></category>
		<category><![CDATA[Fundraising]]></category>
		<category><![CDATA[Ideas and stuff...]]></category>
		<category><![CDATA[Marketing Communications]]></category>
		<category><![CDATA[Brand]]></category>
		<category><![CDATA[communications]]></category>
		<category><![CDATA[fundraising]]></category>
		<category><![CDATA[Resources for Charities]]></category>

		<guid isPermaLink="false">http://bottomlineideas.wordpress.com/?p=526</guid>
		<description><![CDATA[Kevin Baughen By this time each year I’m usually on the verge of blowing one minor resolution (this year’s was to do with avoiding Curly Wurlies, but that’s a different blog).  This minor failure on my part has made me determined to achieve the more important professional resolutions that I believe will help charities, civil [...]<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=bottomlineideas.wordpress.com&amp;blog=11282045&amp;post=526&amp;subd=bottomlineideas&amp;ref=&amp;feed=1" width="1" height="1" />]]></description>
		<wfw:commentRss>http://bottomlineideas.wordpress.com/2012/01/05/curly-wurlies-marketing-and-fundraising-resolutions-2012/feed/</wfw:commentRss>
		<slash:comments>1</slash:comments>
	
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			<media:title type="html">kevbaughen</media:title>
		</media:content>

		<media:content url="http://www.hopeandgreenwood.co.uk/uploads/products/large/Curly%20Wurly%20LARGE.jpg" medium="image">
			<media:title type="html">Magnificent Curly Wurly</media:title>
		</media:content>
	</item>
		<item>
		<title>Contradiction damages your credibilty</title>
		<link>http://bottomlineideas.wordpress.com/2011/12/21/contradiction-damages-your-credibilty/</link>
		<comments>http://bottomlineideas.wordpress.com/2011/12/21/contradiction-damages-your-credibilty/#comments</comments>
		<pubDate>Wed, 21 Dec 2011 09:25:36 +0000</pubDate>
		<dc:creator>Kevin Baughen</dc:creator>
				<category><![CDATA[Branding]]></category>
		<category><![CDATA[Fundraising]]></category>
		<category><![CDATA[Marketing Communications]]></category>
		<category><![CDATA[brand strategy]]></category>
		<category><![CDATA[CAF]]></category>
		<category><![CDATA[Charities Aid Foundation]]></category>
		<category><![CDATA[charity brand]]></category>
		<category><![CDATA[communications]]></category>
		<category><![CDATA[fundraising ask]]></category>

		<guid isPermaLink="false">http://bottomlineideas.wordpress.com/?p=517</guid>
		<description><![CDATA[What a week of message contradictions we&#8217;ve noted at Bottom Line Ideas&#8230; First there was research from Charities Aid Foundation (CAF) which showed Britain to be the fifth most charitable country in the world (up from eighth last year apparently).  The same research also reported that nearly 80% of us give regularly to charity, second [...]<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=bottomlineideas.wordpress.com&amp;blog=11282045&amp;post=517&amp;subd=bottomlineideas&amp;ref=&amp;feed=1" width="1" height="1" />]]></description>
		<wfw:commentRss>http://bottomlineideas.wordpress.com/2011/12/21/contradiction-damages-your-credibilty/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
	
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			<media:title type="html">kevbaughen</media:title>
		</media:content>
	</item>
		<item>
		<title>New fundraising ideas can work &#8211; we just have to try&#8230;</title>
		<link>http://bottomlineideas.wordpress.com/2011/12/12/new-fundraising-ideas-can-work-we-just-have-to-try/</link>
		<comments>http://bottomlineideas.wordpress.com/2011/12/12/new-fundraising-ideas-can-work-we-just-have-to-try/#comments</comments>
		<pubDate>Mon, 12 Dec 2011 17:31:22 +0000</pubDate>
		<dc:creator>Kevin Baughen</dc:creator>
				<category><![CDATA[Fundraising]]></category>
		<category><![CDATA[Ideas and stuff...]]></category>
		<category><![CDATA[fundraising]]></category>
		<category><![CDATA[ideas]]></category>
		<category><![CDATA[innovation]]></category>
		<category><![CDATA[JustGiving]]></category>
		<category><![CDATA[Marie Curie Cancer Care]]></category>

		<guid isPermaLink="false">http://bottomlineideas.wordpress.com/?p=505</guid>
		<description><![CDATA[Any regular readers will know how I often lament the lack of great marketing and fundraising ideas making it to fruition.  All too often, decisions are made to bin new ideas because there is no proven track record of success or because it’s simply ‘different to the way things are always done around here&#8230;’ This [...]<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=bottomlineideas.wordpress.com&amp;blog=11282045&amp;post=505&amp;subd=bottomlineideas&amp;ref=&amp;feed=1" width="1" height="1" />]]></description>
		<wfw:commentRss>http://bottomlineideas.wordpress.com/2011/12/12/new-fundraising-ideas-can-work-we-just-have-to-try/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
	
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			<media:title type="html">kevbaughen</media:title>
		</media:content>

		<media:content url="http://bottomlineideas.files.wordpress.com/2011/12/positive-fundraising.png" medium="image">
			<media:title type="html">Positive fundraising</media:title>
		</media:content>

		<media:content url="http://bottomlineideas.files.wordpress.com/2011/12/smile-train-campaign.jpg?w=300" medium="image">
			<media:title type="html">Smile Train campaign</media:title>
		</media:content>
	</item>
		<item>
		<title>How to get people to read your blog the cynical way</title>
		<link>http://bottomlineideas.wordpress.com/2011/12/05/how-to-get-people-to-read-your-blog-the-cynical-way/</link>
		<comments>http://bottomlineideas.wordpress.com/2011/12/05/how-to-get-people-to-read-your-blog-the-cynical-way/#comments</comments>
		<pubDate>Mon, 05 Dec 2011 16:46:17 +0000</pubDate>
		<dc:creator>Kevin Baughen</dc:creator>
				<category><![CDATA[Ideas and stuff...]]></category>
		<category><![CDATA[Marketing Communications]]></category>
		<category><![CDATA[Rants]]></category>
		<category><![CDATA[katie price]]></category>
		<category><![CDATA[marketing Donut]]></category>
		<category><![CDATA[more blog readers]]></category>
		<category><![CDATA[tom peters]]></category>
		<category><![CDATA[write better blogs]]></category>

		<guid isPermaLink="false">http://bottomlineideas.wordpress.com/?p=498</guid>
		<description><![CDATA[The helpful folks over at Marketing Donut published a list by Sonja Jefferson of 20 article ideas to capture readers&#8217; attention and imagination.  It&#8217;s all useful stuff and many of the ideas are proven to work (my referencing it here is in fact no. 11) but I think I&#8217;m getting sceptical in my old age. [...]<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=bottomlineideas.wordpress.com&amp;blog=11282045&amp;post=498&amp;subd=bottomlineideas&amp;ref=&amp;feed=1" width="1" height="1" />]]></description>
		<wfw:commentRss>http://bottomlineideas.wordpress.com/2011/12/05/how-to-get-people-to-read-your-blog-the-cynical-way/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
	
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			<media:title type="html">kevbaughen</media:title>
		</media:content>
	</item>
		<item>
		<title>Why effective fundraising and marketing is about more than just targeting a postcode</title>
		<link>http://bottomlineideas.wordpress.com/2011/11/22/why-effective-fundraising-and-marketing-is-about-more-than-just-targeting-a-postcode/</link>
		<comments>http://bottomlineideas.wordpress.com/2011/11/22/why-effective-fundraising-and-marketing-is-about-more-than-just-targeting-a-postcode/#comments</comments>
		<pubDate>Tue, 22 Nov 2011 18:12:52 +0000</pubDate>
		<dc:creator>Kevin Baughen</dc:creator>
				<category><![CDATA[Marketing Communications]]></category>
		<category><![CDATA[Fundraising]]></category>
		<category><![CDATA[targeting]]></category>
		<category><![CDATA[database marketing]]></category>
		<category><![CDATA[fundraising database]]></category>
		<category><![CDATA[street fundraising]]></category>
		<category><![CDATA[clothes collection]]></category>
		<category><![CDATA[charity cold calling]]></category>

		<guid isPermaLink="false">http://bottomlineideas.wordpress.com/?p=488</guid>
		<description><![CDATA[No effective charity or business wants to waste time and money or deliberately upset customers or supporters.  That’s why targeting has long been a mainstay of the marketer’s and the fundraiser’s toolkit.  In my simple world, it helps us to achieve two things: Communicate only with the people most likely to act upon our messages [...]<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=bottomlineideas.wordpress.com&amp;blog=11282045&amp;post=488&amp;subd=bottomlineideas&amp;ref=&amp;feed=1" width="1" height="1" />]]></description>
		<wfw:commentRss>http://bottomlineideas.wordpress.com/2011/11/22/why-effective-fundraising-and-marketing-is-about-more-than-just-targeting-a-postcode/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
	
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			<media:title type="html">kevbaughen</media:title>
		</media:content>

		<media:content url="http://bottomlineideas.files.wordpress.com/2011/11/charity-collection-bags.jpg?w=300" medium="image">
			<media:title type="html">charity collection bags</media:title>
		</media:content>

		<media:content url="http://bottomlineideas.files.wordpress.com/2011/11/no-cold-calling.jpg" medium="image">
			<media:title type="html">no cold calling - Howard Lake, UK Fundraising</media:title>
		</media:content>

		<media:content url="http://bottomlineideas.files.wordpress.com/2011/11/street-fundraising.jpg?w=300" medium="image">
			<media:title type="html">street fundraising</media:title>
		</media:content>
	</item>
		<item>
		<title>Fair trade volunteering or voluntourism?</title>
		<link>http://bottomlineideas.wordpress.com/2011/11/16/fair-trade-volunteering-or-voluntourism/</link>
		<comments>http://bottomlineideas.wordpress.com/2011/11/16/fair-trade-volunteering-or-voluntourism/#comments</comments>
		<pubDate>Wed, 16 Nov 2011 11:48:16 +0000</pubDate>
		<dc:creator>Kevin Baughen</dc:creator>
				<category><![CDATA[Fundraising]]></category>
		<category><![CDATA[Ideas and stuff...]]></category>
		<category><![CDATA[volunteering]]></category>
		<category><![CDATA[Fair trade]]></category>
		<category><![CDATA[Fairtrade Foundation]]></category>
		<category><![CDATA[Travel Mole]]></category>
		<category><![CDATA[Valere Tjolle]]></category>
		<category><![CDATA[volunteer]]></category>
		<category><![CDATA[volunteer fundraising]]></category>

		<guid isPermaLink="false">http://bottomlineideas.wordpress.com/?p=482</guid>
		<description><![CDATA[I came across this interesting view on tying up volunteering with overseas projects and campaigns &#8211; voluntourism.  It was written by Valere Tjolle, the editor of the global online tourism resource TravelMole.com and I&#8217;ve included it verbatim below simply because readers need to be signed up to the Travel Mole service to access the often [...]<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=bottomlineideas.wordpress.com&amp;blog=11282045&amp;post=482&amp;subd=bottomlineideas&amp;ref=&amp;feed=1" width="1" height="1" />]]></description>
		<wfw:commentRss>http://bottomlineideas.wordpress.com/2011/11/16/fair-trade-volunteering-or-voluntourism/feed/</wfw:commentRss>
		<slash:comments>2</slash:comments>
	
		<media:content url="http://0.gravatar.com/avatar/2c95c04509ae05407c1bf82e94e4a164?s=96&#38;d=monsterid&#38;r=G" medium="image">
			<media:title type="html">kevbaughen</media:title>
		</media:content>

		<media:content url="http://bottomlineideas.files.wordpress.com/2011/11/fairtrade-volunteering-logo.jpg" medium="image">
			<media:title type="html">Fairtrade volunteering logo</media:title>
		</media:content>
	</item>
		<item>
		<title>Charity fundraising and marketing truths (or not)</title>
		<link>http://bottomlineideas.wordpress.com/2011/11/09/charity-fundraising-and-marketing-truths-or-not/</link>
		<comments>http://bottomlineideas.wordpress.com/2011/11/09/charity-fundraising-and-marketing-truths-or-not/#comments</comments>
		<pubDate>Wed, 09 Nov 2011 08:45:04 +0000</pubDate>
		<dc:creator>Kevin Baughen</dc:creator>
				<category><![CDATA[Fundraising]]></category>
		<category><![CDATA[Marketing Communications]]></category>
		<category><![CDATA[Strategy]]></category>
		<category><![CDATA[charity brands]]></category>
		<category><![CDATA[charity communication]]></category>
		<category><![CDATA[direct marketing]]></category>
		<category><![CDATA[Drayton Bird]]></category>
		<category><![CDATA[fundraising campaign]]></category>
		<category><![CDATA[marketing]]></category>
		<category><![CDATA[marketing Donut]]></category>

		<guid isPermaLink="false">http://bottomlineideas.wordpress.com/?p=475</guid>
		<description><![CDATA[I was reading the tweets from the very useful @marketingdonut team and was pleased to see them share  renowned marketing expert Drayton Bird’s “35 things I have found to be almost always true”.  I was pleased to see it again as I didn’t get the chance to add to the list from a not-for-profit perspective&#8230; [...]<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=bottomlineideas.wordpress.com&amp;blog=11282045&amp;post=475&amp;subd=bottomlineideas&amp;ref=&amp;feed=1" width="1" height="1" />]]></description>
		<wfw:commentRss>http://bottomlineideas.wordpress.com/2011/11/09/charity-fundraising-and-marketing-truths-or-not/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
	
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